Television in the Streaming Era: The Global Shift

Contents

• Introduction;
• 1. Global communication and the GVC framework;
• 2. The making of a digital GVC;
• 3. The rise of networks;
• 4. The rise of platforms;.
• 5. Technology designed for scale;
• 6. Infrastructure built at scale;
• 7. Content production;
• 8. Media delivery;
• 9. Digital disruption, firm behaviour and industry structure;
• 10. The transnational media firm;
• 11. Formulating GVC-oriented policies; Conclusion.