Digital Media and Innovation: Management and Design Strategies in Communication

Contents

• 1. Innovation and the Power of a Good Idea
• 2. Business Model Innovation
• 3. Product Innovation and Design
• 4. Business Process Innovation
• 5. The Digital Economy I. Information Search, Exchange and Interactivity
• 6. The Digital Economy II. Personalization, Mobility, Virtual Communication and Convergence
• 7. Artificial Intelligence
• 8. Social Media and Digital Opinion Leadership
• 9. The Diffusion of Innovation and Product Launch Strategy 10 .Business and Innovation Failure: The Challenges of Reinvention
• 11. Smart Cities - Smart Homes
• 12. Digital News Reporting and the New Journalism
• 13. Creating a Culture of Innovation